Brand Development
Our branding strategy can help your credit union stand out from the competition and build a brand that drives sustained growth.
We are Clear DirectionHelping credit
Helping credit
unions grow.
We specialise in providing a fully outsourced marketing service, allowing credit unions to focus on their core mission while we handle their marketing needs with precision and care.
What we do
Strategy. Creativity. Direction.Our services
Website Development
Clear Direction builds custom responsive websites that merge smart design and your credit union’s brand into one stunning website.
Social Media Management
By combining smart strategy and expert design, we’ll make social media work for you and your business goals.
Digital Signage
Transform your branch from a transactional center to a dynamic source of information on financial products and services using digital displays.
Member Analysis
We can leverage your analytics to find insights and opportunities through member segmentation analysis.
SEO
While it has and continues to constantly evolve, Search Engine Optimisation for credit unions has never been a more vital marketing channel.
Selected projects
Websites built around members.
WordPress websites developed with accessibility at the forefront of the design, helping members and prospective members explore loans and other key services.
WordPress website development
St. Francis Credit Union
A new WordPress website designed around the needs of members and prospective members. Accessibility informed the design, with clear routes to loans, current accounts and other key services.
Visit St. Francis Credit Union
WordPress website development
Tipperary Credit Union
A fresh WordPress website bringing loans, mortgages, savings and everyday services into focus. Designed with accessibility in mind to help existing and prospective members find the information they need.
Visit Tipperary Credit Union
WordPress website development
Mulcair Credit Union
A new WordPress website with a welcoming, member-focused design. Accessibility was a priority throughout, with loans, mortgages and other key services presented clearly for members and prospective members.
Visit Mulcair Credit Union
WordPress website development
Mitchelstown Credit Union
A WordPress website with clear routes to borrowing, saving and membership information. Prominent loan calculator and enquiry links help members and prospective members take their next step.
Visit Mitchelstown Credit Union
WordPress website development
The Lough Credit Union
A WordPress website showcasing mortgages, loans and member services. Clear navigation and a welcoming design help members and prospective members explore what their credit union offers.
Visit The Lough Credit Union
WordPress website development
Cois Sionna Desmond Credit Union
A WordPress website bringing loans, mortgages, savings and current accounts together. Key services and loan calculator options are highlighted to help members and prospective members find a useful starting point.
Visit Cois Sionna Desmond Credit UnionHow we work01 / The idea 02 / Mock up 03 / Final step one 04 / Final step two
The steps we take
Generating idea and the plan
Faced with complex, open-ended, ever-changing challenges, we at Clear Direction realise that constant, ongoing innovation is critical to stay ahead of the competition.
Creating the concept
The creative brief marks the beginning of the creative process and acts as a “creative contract” agreed upon by all partners. The creative brief provides a road map for developing the creative concepts. Materials and activities are developed based on the winning creative concept.
Evaluation
This step acts as a necessary bridge between the creation and the Implementation. The goal at the end of the Evaluation step is to answer the question, “Is this worth doing?”
Implementation
It sounds like the end. But it’s not. There is no end! If we tend to our creative process consistently, we are abiding in our first three steps most of the time.
Our clients
Meet our clients →Working together.
What our clients say
In their words.
“Clear Direction have helped the development of the brand in our common bond and a prominent and significant player in the lending market.”
Louis FayCEO – St. Francis Credit Union
“We started our journey with a focus to increase brand awareness & loan growth with Clear Direction. Today we are the fasted growing credit union in Ireland within our category.”
Colin IrwinCEO – Mitchelstown Credit Union
“Our focus on marketing has increased significantly since the team at Clear Direction came on board, it is now at the fore for all our strategic thinking.”
Damien BradyManager – Larkhill & District Credit Union
“We brought Mark Coleman into Sarsfield Credit Union as CEO when our loan book was in free fall. Not only was he instrumental in the running of the credit union he drove the loan book up by 28.5% in 2 years.”
Larry HickeyFormer Board of Director for 20 years – Sarsfield Credit Union