How we work

THE STEPS WE TAKE

The idea

GENERATING IDEA AND THE PLAN

Faced with complex, open-ended, ever-changing challenges, we at Clear Direction realise that constant, ongoing innovation is critical to stay ahead of the competition.

Mock up

CREATING THE CONCEPT

The creative brief marks the beginning of the creative process and acts as a “creative contract” agreed upon by all partners. The creative brief provides a road map for developing the creative concepts. Materials and activities are developed based on the winning creative concept.

FINAL STEP ONE

Evaluation - This step acts as a necessary bridge between the creation and the Implementation. The goal at the end of the Evaluation step is to answer the question, “Is this worth doing?”

FINAL STEP TWO

Implementation - It sounds like the end. But it’s not. There is no end! If we tend to our creative process consistently, we are abiding in our first three steps most of the time.

Clear Direction have helped the development of the brand in our common bond and a prominent and significant player in the lending market.

- Louis Fay

CEO - St. Francis Credit Union
We started our journey with a focus to increase brand awareness & loan growth with Clear Direction. Today we are the fasted growing credit union in Ireland within our category.

- Colin Irwin

CEO - Mitchelstown Credit Union
Our focus on marketing has increased significantly since the team at Clear Direction came on board, it is now at the fore for all our strategic thinking.

- Damien Brady

Manager - Larkhill & District Credit Union
We brought Mark Coleman into Sarsfield Credit Union as CEO when our loan book was in free fall. Not only was he instrumental in the running of the credit union he drove the loan book up by 28.5% in 2 years.

- Larry Hickey

Former Board of Director for 20 years - Sarsfield Credit Union

What We Do

OUR SERVICES

website-screenshots

BRAND DEVELOPMENT

Our branding strategy can help your credit union stand out from the competition and build a brand that drives sustained growth.

WEBSITE DEVELOPMENT

Clear Direction builds custom responsive websites that merge smart design and your credit union's brand into one stunning website.

SOCIAL MEDIA MANAGEMENT

By combining smart strategy and expert design, we'll make social media work for you and your business goals.

DIGITAL SIGNAGE

Transform your branch from a transactional center to a dynamic source of information on financial products and services using digital displays.

MEMBER ANALYSIS

We can leverage your analytics to find insights and opportunities through member segmentation analysis.

SEO

While it has and continues to constantly evolve, Search Engine Optimisation for credit unions has never been a more vital marketing channel.

ABOUT

Clear Direction Sales & Marketing Solutions Ltd is a marketing company that works with credit unions throughout the island of Ireland driving brand awareness to its members and non-members is a competitive market place.

BASIC INFO

PHONE     086 244 0156

ADDRESS     LIMERICK & DUBLIN

EMAIL     INFO@CLEARDIRECTION.IE

SEND US A MESSAGE

We're glad you've got this far! We're excited to meet you and hear about your potential project. We aim to get back to all enquiries within a few hours.

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